Blog 5

Online Marketing is any tool, strategy or method of getting the company name out there through internet marketing. Some ways this method can differ from traditional is the use of people's "cookies" online oppose to Television; using what sites you visit most to help gain a demographic of your personal interest whereas most Television stations have a set demographic that views their programming. While getting the best for the dollar in an advertising point-of-view, it's also cheaper to produce little software bites that jump in between videos than paying for fixed slots on television. I believe it will just continue to transition toward online advertising because the business is going to always think of ways to save money while still getting their name out there.